Abi Mara
Abi Mara (aka Boo) is a bold and narrative-driven brand designer based in Essex, working under the alias The Brain of Boo. A Ravensbourne University London graduate with a love for rebellious storytelling, Mara specialises in creating brand identities that blend visual clarity with personality-packed punch. Whether reimagining cult cinema icons or revamping Gen-Z packaging, her work challenges the status quo with humour, heart and strategy. Mara has interned with StormBrands and thrives in smaller creative studios where her voice and vision can shine. She’s passionate about culture, collaboration, and making brands that matter.
Talk Safe – Talk Safe is a bold campaign reshaping sex education by opening honest conversations between students, parents, and teachers — breaking the silence, ending the stigma, and creating a safe space to talk.
Spark Hub – Spark Hub is a community-driven campaign that reignites the spirit of sports, connecting athletes through shared motivation, bold design, and real stories that remind us progress isn’t solo.
Big Kahuna Burger – Big Kahuna Burger is a cult-fast food brand blending bold flavour, dark humour, and Tarantino-inspired grindhouse style. Guilty pleasure food with an unapologetic attitude.