Dominic Ofoedu

Dominic Ofoedu is a London-based brand designer of British and Nigerian heritage, passionate about strategic creative ideation, presenting, and crafting cohesive visual identities and copywriting for brands.

He has successfully pitched to brands such as Innocent Drinks, Nestlé, and Alcatel Submarine Networks, contributed to projects during an internship at Sky Creative, and worked with Deloitte Digital and Vault 49. He has collaborated with leading creatives including John Glasgow (Vault 49) and Roberto D’Andria (BEAR London). Dominic has also delivered impactful work for a range of freelance clients.

His creativity has been recognised with a DMA Breakthrough Highly Commended award, prizes for video content creation, an invitation to feature in The DixonBaxi Way (Season 3), and celebration in the 2024 Ravensbourne University London Black History Month Exhibition.

Pack render. – Break Thru is a limited-edition KitKat package inspired by London and Chicago culture, created in collaboration with the Obama Foundation and Vault 49 to break stereotypes and spark exchange.

Nestlé prototype of my secondary packaging concept. – Going beyond tourist clichés, Dominic connected with locals to uncover what truly matters in both cities, reflecting these authentic insights through design for real connection.

A passion project. – Trailblzer uncovers and celebrates overlooked Black trailblazers, connecting past pioneers with modern successors to highlight legacy and impact.

Through an educational website, social posts, and UGC challenges, it shares everyday stories, sparks pride and participation, and makes Black history personal, relatable, and alive.

Depop: Nothing New (D&AD New Blood 2025) – A snapshot of a word-of-mouth campaign for Depop, positioning it as the home of creativity and the “Nothing New” philosophy, where users reinvent and build on what came before.