BA (Hons) User Experience & User Interface Design

Dyneal James-Walker

Dyneal James-Walker is a purpose-led UX/UI designer and creative technologist with a deep interest in emotional design, accessibility, and meaningful digital experiences. With a background in retail leadership and design, he brings a rare blend of empathy, insight, and storytelling into his work.

His practice explores how technology can be used not just to solve problems but to connect, comfort, and elevate. His most recent project, NŌSTRA, is a speculative fragrance platform that uses AI and memory recall to co-create scents, blending innovation with emotional depth.

James-Walker’s creative approach blends service design, branding, and product thinking, with a strong foundation in research, user insight, and emerging technologies. He is especially drawn to projects that reimagine systems and amplify underrepresented voices. He designs with people, not just for them.

He is currently seeking opportunities to continue crafting inclusive, imaginative, and culturally resonant digital products.

A preview of the NŌSTRA mobile app, where users can explore fragrance trends, co-create bespoke perfumes, and engage with memory-based scent prompts. The interface is designed to feel warm, intuitive, and emotionally aware, bringing the digital scent journey to life.

These dual logomarks embody the layered elegance of the NŌSTRA brand. The left represents a stylised bottle and eye motif, evoking scent as vision and self-perception. The right captures abstracted forms that reflect flow, transformation, and personal scent architecture.

A key visual from the NŌSTRA brand identity, this image distils the essence of the concept into three words: Emotion. Crafted. Bottled. The organic forms represent scent trails, memory pathways, and the soft yet powerful nature of personal storytelling through fragrance.