Iona Ward
Iona Ward is a London based photographer who explores themes of technology, power and persuasion through their work. Their recent project “Overpowered” uses Generative AI, Scanning and code to demonstrate how advanced technology really is, by creating Photographic edits that display technology seizing human qualities.
Overpowered 1 – Referencing the use of fingerprints for mobile passwords, this image explores how technology is overpowering our identity.
Overpowered 2 – A visual representation of how code, a language built for computers, processes human imagery.
Overpowered 3 – A blend of studio photography and generative AI reflecting technology's lack of humanity.
Squares Promotion 1 – A speculative poster, using unconventional marketing strategies to promote the Rice Krispies Square product.
Squares Promotion 2 – A speculative billboard, using unconventional marketing strategies to promote the Rice Krispies Square product.