Isobelle Couling

Isobelle Couling is a 20 year old aspiring fashion buyer with a passion for all things product development. Completing her final year studying at Ravensbourne University London, her academic journey has provided great insight into the development process — from trend forecasting, supporting design processes to engaging in supplier communication. Couling has also demonstrated a commitment to environmental responsibility, actively seeking out environmentally responsible materials and ethical sourcing practices throughout her studies.

This passion was further reinforced through industry experience during a six month buying internship at Whistles. During this placement, Couling gained invaluable insight into the commercial and creative aspects of buying, contributing to seasonal range planning, sample coordination, garment fittings and supplier negotiations. The internship broadened her industry knowledge and solidified her career direction.

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The Beanie origin story is a key part of the brand’s identity, reflecting its commitment to building a personal connection with consumers and creating thoughtful solutions to their dressing needs.

The Beanie debut collection is informed by in-depth trend research for the Autumn/Winter 2026 season and is designed to address common wardrobe challenges, enabling customers to dress with confidence and ease.

This critical path outlines Beanie’s supply chain, tracing the journey from initial research to final delivery to the consumer, all within a two month production lead time. The entire process, from sourcing and design to manufacturing and distribution, is proudly carried out in the UK.

This is a snapshot of the trend research that informed the design of Beanie’s initial collection, with an emphasis on hyper-feminine, romantic silhouettes and design elements such as open backs and flounce sleeves.

These early promotional concepts outline Beanie’s intention to cultivate a loyal community of women who trust the brand as a reliable solution for effortless dressing.