Jordan Williams
Jordan Williams is a designer who brings brands to life! From bold logos to brand identities, he loves blending creativity with strategy in his work, whether it's in branding, space, motion or books. He also enjoys diving into 3D modelling from time to time.
AssetGo - Pentagram – AssetGo was a task assigned by Pentagram through the course, challenging students to develop a brand behaviour for one of 6 brands. Williams chose AssetGo, a tech company branching into the financial sector to help young adults and teens learn about and invest money through gamification.
Aqua Libra – Aqua Libra collaborated with Ravensbourne University London students to create a new brand identity for their drinks that could help them stand out from the crowd and embody their core values.
My Visual Passion for Aircraft – This open brief project lead Williams to create a booklet based on his passion for aviation and aircraft spotting. It features illustrated visuals of aircraft and guides on how to distinguish them by their unique features, styled like a nature booklet. The project also includes snippets of his personal experiences with aircraft and photography of airliners from various locations.
TFL North Greenwich Poster – For one of his projects Williams chose to design an animated poster advertising points of interest within the London Underground Network, such as Battersea Power Station, and the O2 in North Greenwich
TFL Battersea Power Station Poster – For one of his projects Williams chose to design an animated poster advertising points of interest within the London Underground Network, such as Battersea Power Station, and the O2 in North Greenwich