Karin Huitfeldt

Karin Huitfeldt is a curious, passionate, and ambitious branding and packaging designer with a soft spot for storytelling. Originally from Stockholm and now based in London, she creates human-centred brands that blend creativity with insight and a playful edge. When she’s not deep in design, you’ll likely find her covered in clay at Silly Goose Studio or hunting down the saltiest liquorice around.

Always up for a chat, don’t hesitate to say hi!

Zober PosterBrief: Make sobriety social, aspirational, and joyful for Gen Z on their own terms. Insight: The sober movement is growing in 2023 40% of Gen Z are cutting back on alcohol and 26% are already teetotal. Yet, despite this shift, there’s still no dedicated space for the sober-curious to connect, explore, and feel seen. Solution: Zober builds a bold brand and vibrant community, redefining sobriety as an exciting movement. “The Path to Find Your Spark” empowers Gen Z to embrace sobriety 
their way. Join The Zoberlution!
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