Lara Baio is enthusiastic, curious and thrives on challenges. With four years of retail experience, including supervisory roles, and three internships, she has built a strong foundation in fast-paced, detail-oriented environments. Ambitious and resilient, she brings a proactive, persistent mindset to every task and is always looking for ways to grow.

Baio’s passion lies in sustainability, transparency and circularity, with a particular interest in how innovative materials and responsible systems can reshape the fashion industry. Baio is interested in work that considers the impact of fashion and encourages more thoughtful connections between products, people and the planet.

She enjoys the structure and analytical side of merchandising and is keen to continue developing her skills in the field — balancing data-led decisions with values that prioritise conscious, considered fashion.