Mae Farley
Mae Farley is passionate about using design as a tool for change. Whether that's creating packaging to encourage people to turn to a more sustainable brand or tapping into cultural insights to uncover truths. She is interested in understanding consumer behaviour and seeing how to best incorporate this into her work. Farley has always loved to tell stories and now she wants to help brands tell theirs.
Aqua Libra Rebrand – Britvic came to Ravensbourne University London with a brief to create a brand world for Aqua Libra. Farley's designs were chosen as the winner, with a concept to use coral as a visual metaphor for their sustainability efforts.
Aqua Libra Rebrand
Aqua Libra
Misinformation is a Virus – A clickbait campaign that aims to warn TikTok users of the dangers of healthcare misinformation. All leading to the plug-in “Verifi” that fact-checks all health-related content.