Milena Roszkowska
Milena Roszkowska is a multidisciplinary problem solver who thrives on blending the unexpected. With a focus on styling, art direction, campaign development, and visual content creation, Roszkowska combines heritage techniques with modern tools to craft work that’s both tactile and forward-looking. Embracing cohesive contradiction, her visuals blur the line between digital and physical, resulting in immersive, story-driven pieces that leave a lasting impression.
Crochet — Out of Retirement is a 360° campaign that directly challenges the statement “knitwear isn't fashion”. This is a campaign for the sustainable, Brazilian brand Brocki who is best known for their upcycling, distressed and asymmetrical designs, with the goal to change perceptions of knitwear from traditional to trendsetting. The entire project includes events such as workshops with the hottest crochet influencers and giveaways that include the stiffened crochet slogan tote bags.
