Muhammad Ahmed

Muhammad Ahmed is a UX designer driven by a passion for crafting meaningful, user-first digital experiences. His work bridges thoughtful research with clean, purposeful design, always aiming to make technology more intuitive, inclusive, and empowering for users.

During his time studying UX UI design at Ravensbourne University London, Ahmed has contributed to a range of impactful projects, including community wellbeing initiatives, mental health support platforms and innovative retail experiences. His designs consistently prioritise accessibility, emotional connection, and user empowerment, bringing clarity and creativity to complex challenges.

Ahmed’s approach is grounded in empathy, clarity, and a constant curiosity about future trends in digital behaviour. Whether designing for public health, mental wellbeing, or lifestyle innovation, he believes the best digital experiences are those that feel effortless, human, and impactful. Creative and forward-thinking, Ahmed continues to push the boundaries of what design can achieve, always placing real people at the centre of every interaction.

Jog2Plog is a community-driven wellness app encouraging users to combine jogging with litter-picking to stay active, fit, and environmentally conscious. Developed during the first year of study, the app features SOS alerts to help keep local areas clean, motivates community participation, and offers incentives to users who take part regularly, promoting healthier lifestyles and cleaner neighbourhoods.
Jog2Plog is a community-driven wellness app encouraging users to combine jogging with litter-picking to stay active, fit, and environmentally conscious. Developed during the first year of study, the app features SOS alerts to help keep local areas clean, motivates community participation, and offers incentives to users who take part regularly, promoting healthier lifestyles and cleaner neighbourhoods.
Ahmed contributed to the rebrand and redesign of the Suicide and Co Sidekick app, a digital support tool for individuals coping with grief and loss. Focused on enhancing the user experience by introducing features such as a mood calendar, personalised resources, supportive exercises, and structured wellbeing programmes. The redesign aimed to create a more accessible, empathetic, and empowering space for users, providing them with tools to manage their emotions and navigate the grieving process with greater support.
Ahmed contributed to the rebrand and redesign of the Suicide and Co Sidekick app, a digital support tool for individuals coping with grief and loss. Focused on enhancing the user experience by introducing features such as a mood calendar, personalised resources, supportive exercises, and structured wellbeing programmes. The redesign aimed to create a more accessible, empathetic, and empowering space for users, providing them with tools to manage their emotions and navigate the grieving process with greater support.
The Sunglasses by Tommy project focused on creating an engaging digital experience for the Tommy Hilfiger fashion brand. The work involved designing an interactive app that allowed users to virtually try on different styles using AR technology, alongside clean product displays and intuitive navigation. New digital touchpoints were developed to enhance the customer journey, improving the brand’s existing offering by making the shopping experience more interactive, accessible, and connected to modern consumer expectations. The project aimed to strengthen Tommy Hilfiger’s relationship with younger, tech-savvy audiences by blending fashion, innovation, and seamless digital interaction.
The Sunglasses by Tommy project focused on creating an engaging digital experience for the Tommy Hilfiger fashion brand. The work involved designing an interactive app that allowed users to virtually try on different styles using AR technology, alongside clean product displays and intuitive navigation. New digital touchpoints were developed to enhance the customer journey, improving the brand’s existing offering by making the shopping experience more interactive, accessible, and connected to modern consumer expectations. The project aimed to strengthen Tommy Hilfiger’s relationship with younger, tech-savvy audiences by blending fashion, innovation, and seamless digital interaction.
An interactive digital art exhibition exploring the evolution of communication, blending storytelling, technology, and human connection across time.
Final Major Project
Final Major ProjectBreatheLondon was designed to help Londoners monitor and respond to air pollution in real time to help overcome the city's air pollution crisis. It combines health-driven functionality with inclusive, user-first design. The app features a live AQI (Air Quality Index) map with colour-coded zones offering safe alternative routes, AI-powered assistance for tailored air quality guidance, a comprehensive Info Hub for education, and a Community section promoting local events and environmental action. Accessibility and inclusivity are central to the experience, with customisable settings including Dark Mode, Colour Blind Mode, Text-to-Speech, and multilingual support for non-English speakers. BreatheLondon encourages healthier urban living through informed, accessible, and engaging digital design.