Lula Burns

Lula Burns is a multidisciplinary creative whose work bridges digital and physical design, blending graphics, video, photography, typography, AI, and immersive experiences. Burns demonstrates strong technical proficiency in the Adobe Suite, AI-driven video and image systems, as well as various video editing platforms.

Burns recently completed a BA(Hons) in Graphic Design at Ravensbourne University London. During this time, Burns interned with the influential art publication TOILETPAPER Magazine in Milan, building an extensive creative network and gaining an understanding of contemporary visual culture and the power of building a disruptive brand. Other experience included MTV Nickelodeon, Merchandise Design Intern and Social Media manager for Cliff Surf House.

Toiletpaper X Etnia – Burns supported the creative direction and concept generation for the collaboration between TOILETPAPER Magazine and Barcelona based eyewear brand Etnia, including shoot assistance and casting.

AI work – Burns creates her own systems, to craft AI outcomes to fit both professional and creative needs. Her work is shared on TikTok, @twentytthreee, where she has built a world that is beautiful and unsettling. Burns is constantly researching new tools and systems to perfect and advance her craft.

Call to actions designed for @toiletpaperlivingofficial – Burns created engaging reels and content for @toiletpapermagazineofficial and @toiletpaperlivingofficial to amplify digital presence and grow reach. This involved vision boards, live action shoots and captioning to ensure the brand’s bold, original aesthetic was consistently reflected. Additionally, she planned the content calendar for six months, designed call-to-action graphics, and vintage postcard inspired frames for the feed, contributing to growing their following and a cohesive social media strategy.

Sairiyo is a fictional sustainable Japanese streetwear brand developed as part of a project with Pentagram. The brief required a brand behaviour with the restriction of the identity being constructed from circles. In response, Burns created a dynamic living logo, based around the changing of the seasons and incorporating the brand's values of freedom, family, and future. The two circle construct became an infinity symbol intertwined with the “S” of Sairiyo, symbolising its commitment to sustainability. The look and feel incorporated natural textures.