Tammy Lam
Tammy Lam is a London-based graphic designer known for her bold, playful aesthetics, a creative approach that brings personality into every project and a major soft spot for cats. With a strong foundation in illustration, typography, and branding, Tammy crafts visually striking and thoughtful design solutions that resonate.
Deeply proud of her Vietnamese heritage, Lam draws on cultural memory and identity to inform and inspire her work, often weaving elements of tradition, language, and family history into contemporary visual forms. Her work often blends vibrant colour palettes, expressive characters, and a sense of joy, reflecting her passion for storytelling through design.
Love in Vietnamese culture is more than just romance, it is “thương”, a deep, enduring affection woven with sacrifice, duty, and family bonds. Unlike fleeting passion, “thương” carries the weight of unspoken devotion, where love is often expressed through actions rather than words.
Ngon Quá
Ngon Quá – A collection of asian drinks that Lam grew up with as a Viet-Brit and her memories that accompany them. It is a personal diary of sorts. The concept revolves around the cultural significance of taste in Vietnamese drinks (and food) and how it resonates with others, serving as a bridge to shared experiences and heritage. It is essentially taking a small niche idea like drinks in Vietnamese supermarkets and turning it into a cultural experience.
Sairiyō ® – To reuse, to recycle. - さいりよ Sairiyō is a brand that blends sustainability with cutting-edge fashion. Rooted in Harajuku’s vibrant culture, it encourages wearers to “bloom” seasonally as individuals through streetwear, inspired by an aesthetic that celebrates bold, authentic growth. Blooming reflects seasonal, renewal and growth, aligning with Sairiyō’s commitment to sustainability and individuality. People naturally go through many seasons and change throughout the seasons both emotionally and personally.
